The Social Science Perspectives Of Sociologists And Social...

The two social science perspectives of criminologists and social marketers share both connections and disparities when it comes to the use of drugs and alcohol. This report emphasises the different disciplinary approaches used by both these social science perspectives when it comes to alcohol and drugs. A criminologists perspective explores the use of drug courts to divert illicit drug users from prison into treatment programs for their drug addictions along with the revaluation of the 25a crimes act ‘Assault causing death’ due to the 2012 Thomas Kelly king-hit in Kings cross. The social marketing perspectives examines the different marketing range and nature of advertising and promotional strategies used by alcohol companies to young people and the codes and regulations put in place when it comes to advertising alcohol and young people. It is inevitable that at some stage in an individual’s life, they are going to use drugs and or alcohol and some point. In the entirety of this report alcohol refers to a liquid or brew containing alcohol as the active agent and drugs refer to a substance that is used as a medicine or narcotic. (Hornby, A.S. and Wehmeier, S., 1995) The criminologist’s perspective has a heavy reliance on the drug court when it comes to the disciplinary approaches used in relations to drugs. The term Drug Court refers to dedicated courtrooms that provide judicially- monitored treatment, drug testing and other services to drug-involved offenders. TheyShow MoreRelatedThe Effects Of Digital On The Digital Age1332 Words   |  6 Pagesin the Digital Age, weaves together the brain function of memory and technology to form a new way of reconstructing memory in the cultural, social, and personal senses. Dijck is currently a professor of Comparative Media Studies at the University of Amsterdam. She specializes in media and science, media technologies, digital culture, popularization of science and medicine, and television and culture. In the first chapter, she introduces the concept of cultural memory. She begins with personal culturalRead MoreMarketing For Children s Brand Preferences1990 Words   |  8 Pages1000 Marketers spend huge amounts of dollars a year globally persuading individuals into consumer lifestyles that has had consequences of wastefulness and buying things we do not need (Beder, 1998). Advertisements exploit people’s securities, create false needs and offer dishonest solutions. The bottom line of advertisements is the creation of dissatisfaction to cause consumption. Youth are most prone to this kind of product manipulation (Tepperman Curtis, 2013). Marketers are targetingRead MoreSocial Media And Social Networking2492 Words   |  10 PagesSocial Networks History: In the Business environment, Social networking plays a huge role throughout the world. When it comes to the business or enterprise, social networking allows employees to share ideas and collaborate more effectively than professional tools like email, facilitating well-informed as well as faster decision-making and also helps to improve productivity. Social networking sites where people interact freely, sharing and discussing information about each other and their personalRead MoreHow Culture And Perception Are Directly Influenced By Language3064 Words   |  13 Pagesculture is explained succinctly by dividing the description into a framework of separate ideas. By breaking down how perception is developed through environment and the presence of norms, culture is demonstrated as the provider that perpetuates this social environment. The cohesion required of large populations begins with cooperation and communication. From the expression of traditions, the reinforcements of norms thro ugh stories and the passing of knowledge, language is the cohesive glue of peopleRead MoreConsumer Buying Behaviour of Magazines7993 Words   |  32 PagesThe new modes of agricultural and mechanical production, migration of people from rural areas to industrial towns, rapid changes in social and cultural life and scientific and technological led to new methods of communication among people. Democratization of communication meant strengthening of democratic idea. Political democracy led to economic democracy and social reorganization. In all this, the newsletter produced in various sizes and at different frequencies played an influential role inRead MoreGoogle Organizational Culture9872 Words   |  40 PagesJournal of Social Sciences 6 (1): 99-112, 2010 ISSN 1549-3652  © 2010 Science Publications Cultural Issues in the Business World: An Anthropological Perspective Michael P. Lillis and Robert Guang Tian Department of Business, Medaille College, New York Abstract: The significance of cultural influence on business has been widely recognized in both academic and business circles. A number of authors suggest that an anthropological approach is the most appropriate way to study cultural factors andRead MoreConsumer Behaviour Towards Watches26763 Words   |  108 Pagesthat Eastern consumers purchasing preferences appears to imitate Western style behaviour. In terms of purchasing luxury brand items, UK and Thai consumers seems to have the same motivational factors whereas Chinese respondents show a different perspective. Status and materialistic consumption have been identified to show respondents behaviour and the purpose to why they purchase luxurious products in which UK and Thai respondents do not purchase products to show status or for possessive reasons;Read MoreSolution Manual, Test Bank and Instructor Manuals34836 Words   |  140 Pages9th Edition_Mary Beth Norton, Carol Sheriff, David W. Blight, Howard P. Chudacoff, Fredrik A Small Scale Approach to Organic Laboratory Techniques, 3rd Edition _Donald L. Pavia, Gary M. Lampman, George S. Kriz, Randall G. Engel (IM) A Textbook of Social Psychology 6e Alcock Carment Sadava (IM+TB) A. White ,Garry D. Bruton (IM+TB) Abnormal Child Psychology, 5th Edition _ Eric J. Mash, David A. Wolfe ( IM+TB) Abnormal Psychology An Integrative Approach, 6th Edition_ David H. Barlow, V. Mark DurandRead MoreQualitative Research and Celebrity Endorsement24767 Words   |  100 Pagesadvertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communication management. Chapter 1: Introduction 1.1  Background  to  the  topic   Marketers spend enormous amounts of money annually on celebrity endorsement contracts based on the belief that celebrities are effective spokespeople for their products or brands (Katyal, 2007). Celebrity Endorsement is viewed as a billion dollar industryRead MoreThe Growing Problem of White Collar Crimes in India19963 Words   |  80 PagesThe Growing Problem of White Collar Crimes in India â€Å"The practitioners of evil, the hoarders, the profiteers, the black marketers and speculators are the worst enemies of our society. They have to be dealt with sternly, however well placed important and influential they may be; if we acquiesce in wrongdoing, people will lose faith in us†- Dr Radhakrishnan Methodology The research methodology used for the present research article is traditional Doctrinal

Gate Sample Application Form Free Essays

Zone/Scrutiny Code By Registered Post/Speed Post Only 6NP To GATE 2013 Chairman GATE Indian Institute of Technology Kharagpur Kharagpur, 721302 From Nifal Rasheed Adam AN KHOSLA HALL OF RESIDENCE INDIAN INSTITUTE OF TECHNOLOGY BHUBANESWAR NEAR DOORDARSHAN KENDRA, OPPOSITE CMPDI SAMANTAPURI, BHUBANESWAR Orissa, 751013 148 J 871 Y 99380 59870 (Mobile No. ) Cut Here Instructions to the Applicant (GATE 2013) 1. This print out should contain the following pages. We will write a custom essay sample on Gate Sample Application Form or any similar topic only for you Order Now (a) This page: Address Slip and Instructions. (b) Application form, filled with the information you provided online. c) Bank Challan in Triplicate (available as a separate file for download from the GATE Online Application Interface), if you have chosen Offline Challan Payment (Not applicable for female candidates). 2. On the GATE copy of the Application Form, paste a 4. 5cm x 3. 5cm printed copy of the SAME color photograph you uploaded online. (a) Use good quality glue to ensure that the photograph does not separate from the application. (b) Do not pin, stapple, sign, or attest the photograph. 3. Read the declaration and put your signature in the box next to it. 4. If you are in the final year or you have a backlog after appearing for the final year exam, you must get your Principal’s or HOD’s sign and seal in the last portion of the application form. Submit the whole form to the Principal’s office without cutting it. 5. If you have opted for Challan payment, wait for 48 hours after your online submission to visit the bank’s branch. You can visit any branch of the bank printed on your challan. 6. The bank teller will verify the details printed on the challan with the data available on their computer and then accept the payment. The bank will retain one copy and give you back the remaining copies: one of which you have to send along with the printed application form and the other is for your reference. 7. Mailing Documents to GATE office. (a) Cut the Address Slip and paste it onto an A4 sized envelope (Do not fill address by hand or tamper the address slip). (b) Collect the supporting documents shown under Enclosure Checklist in the application form (if you have uploaded the soft copy of the documents online, you need not send a hard copy). Mark the check list boxes. (c) Do NOT FOLD the application form and Do NOT STAPLE or pin the documents to the form. d) Send the packet by Speed Post (preferably) or by Registered Post to the address mentioned. The application packet should REACH the respective GATE office on or before Monday, 8 October 2012. Note: Application ID – 148 J 871 Y. You should preserve this number for further correspondence. Zone/Scrutiny Code 6NP 148 J 871 Y (Full Name of Applicant) GAT E 2013 Application Form Applicant’s recent photograph 4. 5 cm x 3. 5 cm (Application ID) Nifal Rasheed Adam 148 J 871 Y 20 Aug 1990 (D. O. B) Male (Name of Parent) OBC-NC Do not Attest Do not sign on photo Indian National P Abdul Rasheed Communication Address AN KHOSLA HALL OF RESIDENCE INDIAN INSTITUTE OF TECHNOLOGY BHUBANESWAR NEAR DOORDARSHAN KENDRA, OPPOSITE CMPDI SAMANTAPURI, BHUBANESWAR Orissa, 751013 India GATE Exam Details ME (GATE Paper code) Bhubaneswar, OR (Exam City 1) Cuttack, OR (Exam City 2) Scribe Assistance Required: nifaladamiit@gmail. com 99380 59870 (Mobile No. ) No Qualification Details B. Tech Mechanical Engg. Graduated: No, Year of Graduation: 2013 INDIAN INSTITUTE OF TECHNOLOGY BHUBANESWAR BHUBANESWAR Orissa, 751013 Zonal GATE Office Contact Chairman GATE Indian Institute of Technology Kharagpur Kharagpur, 721302 Payment Details Online Rs. 1200. 00 MSBI2813789700 21/09/2012 I hereby declare that all the particulars stated in this application form are true to the best of my knowledge and belief. I have read the Information Brochure and I shall abide by the terms and conditions therein. In the event of suppression or distortion of any fact in my application form, I understand that I will be denied the opportunity to appear in GATE 2013. Further, if any suppression or distortion of facts is found after appearing in the exam, any admission/degree acquired on the basis of GATE 2013 score is liable to be cancelled. Digital Fingerprint: b16140f109c2622e796613acd26a33dc Date: †¦Ã¢â‚¬ ¦ /†¦Ã¢â‚¬ ¦ /†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Applicant’s signature inside the box in black ink Principal Certificate (For use as the eligibility certificate only for final year or backlog applicants) This is to certify that Nifal Rasheed Adam is a student enrolled in INDIAN INSTITUTE OF TECHNOLOGY BHUBANESWAR, BHUBANESWAR. He is a student of the final year of B. Tech. He appeared in the final semester/year exam of the above degree, but has a backlog to be cleared from an earlier semester/year, and therefore cannot produce a course completion certificate. Date: Signature of Principal/ HOD Seal How to cite Gate Sample Application Form, Papers

What recommendations could you give to Paynes to improve the marketing mix of Poppets Essay Example

What recommendations could you give to Paynes to improve the marketing mix of Poppets? Essay Secondary aims: Product: * Find out which flavours should be added/taken away from the current range. * Find how the packaging could be changed to make the product more appealing. We will write a custom essay sample on What recommendations could you give to Paynes to improve the marketing mix of Poppets? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What recommendations could you give to Paynes to improve the marketing mix of Poppets? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What recommendations could you give to Paynes to improve the marketing mix of Poppets? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Price: * Find out what customers think of the current price. * Which gender thinks that Poppets are over-priced, as compared to the other? Place: * Find out the most popular point of sale for products such as Poppets * Find out where most 15-18 year olds buy their chocolate products. Promotion: * Find out which types of promotion are effective. * Make specific suggestions and give examples of how promotion should be developed. * Concentrate on the 15-18 age group, and which advertising works best to encourage them to buy the product. How aim will be achieved: Desk and field research will be carried out, to ensure that enough data is available and that it is of a high variety. This will mean getting a relatively large sample to be surveyed, and collecting a lot of secondary data. A small focus group will be used to gather data about the product and its packaging, as well as the web-site. Data Gathering The most important research obtained was the primary data gathered through field research. This was the data from the questionnaire. All students of Business Studies in Year 10 had to survey at least 10 people with an identical questionnaire (set by the board). All of the results were then entered into a database, giving everybody a very large sample (665 completed questionnaires). This database could then be interrogated to show trends throughout the results. Another source of primary data was obtained by interrogating a focus group into their views on many aspects of Poppets marketing. The focus group consisted of the following people: * 1 Male in 18+ age range * 2 Females in 18+ age range * 1 Male in 15-18 age range Details of opinions, which were obtained from this focus group, are included in the sections relevant to the information obtained. Secondary data was obtained primarily from research into the Poppets advertising schemes. Television advertisements for the Poppets range of products were viewed, and the web site was visited and downloaded. Looking at the promotion of Poppets was my main method for finding out their sales strategy, as the advertising the company employs shows clearly their target audience. Advantages / Disadvantages of secondary research: There are some problems with the methodology used to obtain data and to analyse it. The database was compiled by people who lived in London, so practically no data was obtained from other areas within the United Kingdom. Also the sample was not huge, as it contained the data from about 650 people. Although this is a relatively large number, it would not do for a serious market research attempt. Using a database to record all the results is an advantage of the methodology, as it means we can get all sorts of data, and trace trends among consumers. Appendix A houses the questionnaire used to collect primary data. Appendix B houses the main secondary data found (web-site material). Background: The company which makes Poppets is called Paynes (full name is George Payne Company), and has been around since 17th April 1896). However, Poppets have been made since 1937. Before then, the company specialized in blending tea and coffee, and later cocoa. Recently however (1998), Paynes was bought by a large corporation called Northern Foods. All the raw materials are refined on the Paynes site, so Paynes has total control over the production of all its goods (apparently). Poppets used to look very different to how they appear now. The packaging back in the early days was very boring and bland, and we have a photograph of very early Poppets packaging. The packaging we can see on the left is completely different and is very plain compared to the vivid colours, which appear on the current packaging. Poppets promotion always has very bright colours, and has a slightly retro feel. We can see examples of this in the above packaging, and in images from the Poppets.com web site, as shown below: The language used to promote Poppets is for younger people, and is an attempt to be very retro. For instance, the Poppets.com web site constantly refers to viewers as suckers, and the characters believe themselves to be the slickest Poppet eating people you will ever see!!! They are apparently the funkiest, coolest people on out world and we are invited to enter the funky world of Poppets. This is hardly the sort of language most adults would feel particularly drawn to, which highlights the fact that Poppets is targeting a relatively young audience (about 12-18). Promotion: Promotion is a very important aspect of marketing, as it will have a very big impact on the number of sales achieved, and therefore the future of the products and the company. Promotion basically means advertising, but not just in the most obvious sense. It also considers packaging, the logos and graphics a company uses to get people to recognise it. Branding is also part of promotion. If a genuinely good product is backed up by good promotion, a strong brand name will be created, and a good reputation will follow. Word of mouth will then be an important form of advertising and promotion in itself. In fact, many consider word-of-mouth to be the most important form of advertising, as people are more likely to believe their friends/colleagues than claims on television adverts. But to get this going, a strong promotional strategy is needed from the start the product becomes available, and in some cases even earlier (some products become successful due to excitement from consumers alrea dy around before the product was released). This of course not something Poppets can try. But Poppets do have to consider advertising and packaging, and their web-site. Their promotion is not as strong as some competitors (like Cadburys), so to improve the marketing mix, promotion needs to be looked at in detail and changed. First it is important to know how many consumers have had experience of the Poppets product. These results were the ones I expected, and show a definite trend. As people get younger, more have tried Poppets. The reason that this is true is that the advertising is aimed more at younger people (just look at their advertisements and their web-site). Therefore, the result for the amount of over 18s who have tried Poppets is the smallest. To make sure this is the case, we can find out how many over 18s have heard of Poppets as compared to other age groups. The results are all of course higher than the ones for how many people have tried have tried Poppets as not everyone who has heard of Poppets will have tried them, but everyone who has tried them has heard of them. But again less over 18-year olds have heard of Poppets. This supports the previous assumption that Paynes advertising strategy is not working for this age group as it is aimed solely at the younger age groups. Perhaps, in addition to the current promotional activities, some of the promotion should be made a little more serious (talking about the positive nutrients, etc.). We shall see examples of promotion aimed at this age group to give Paynes some examples of good promotion which should lead to increased sales. It is interesting to note that even though more 12-14 year olds have heard of Poppets, more 15-18 year olds have tried Poppets (proportionally). We know that the advertising strategy is aimed at these two age groups primarily (observing the advertising itself and primary data back this up), but in this case why have more of the older group tried the product even though less of them have heard about it. To find out, we must look at the social reasons not just the sales aspect. 12-14 year olds are in many cases more cautious than older people and often more observant. They would not necessarily be pushed to trying a product just because they have heard of it. This may not be true of 15-18 year olds, and they may be more affected by the advertising. Less of this age group would have heard of Poppets as they have a larger workload, and will spend less time being shown advertisements as they may be spending more time on studying (especially 16 and 18 year olds for GCSE and A-Level e xams respectively). We have hypothesized that the reason that Over 18s are not buying Poppets very much compared to the other age groups, and in fact less have heard of Poppets that in any other age group is because the advertising is not aimed at them, and therefore they are not the target audience. To make sure that this is correct, and that we can go on to develop ideas of how to make the advertising more appealing to Over 18s we need to prove that this is the main problem. We can compare how many Over 18 year olds think that advertising is the weakest aspect of the marketing to the other age groups. We can see that 15-18 year olds are the age group which most thinks that promotion is the weakest area of marketing. This could be because they think that they are being targeted in a patronising way (with all the references to cool and suckers, etc.). This result is unexpected, as it shows that more 12-14 and 15-18 year olds think that promotion is the weakest area, proportionally to 18 year olds. However, less Over 18s were questioned than 12-14s and 15-18s, so the accuracy for that age group is going to be the worst. Also, the 15-18s group includes 18 year olds, not the Over 18s group. To provide further information on this, we can find out the reverse data, which percentage of age groups think that advertising is the main strength of the Poppets marketing scheme. From this we can see that only 17% of over 18 year olds think that promotion is the strongest aspect of Payness marketing plan, so they are not too enthusiastic about it. We can also see that 15-18 Year olds are very passionate about the promotion, as among them, it is the most popular choice for strongest AND weakest area of marketing. We know that 69% of 15-18 Year Olds voted for promotion as either the strongest or the weakest part of advertising. If the old adage Any publicity is good publicity applies to advertising, then 15-18 year olds are truly being targeted very well! Poppets have recently attracted people to their web site by doing a pre-election vote. This advertising stunt could possibly have been to attract older people, and people who would not normally spend time on this site. Since performing this sort of short-term advertising scheme doesnt cost money (just a simple web-page on their site) it is viable and may have increased sales, and talk about the range. But which sort of advertising works best? Consumers were asked which forms of advertising would most influence them to buy Poppets. Here we can see that TV is by far the best method of reaching people through advertising. This is because nearly every household in the country has a television which they watch every night. Since advertisements always interrupt programmes, people are forced to watch them all the time. The audience reached by advertising on television is absolutely enormous, as millions of people will be watching TV at any one time. But an advert is only effective if the right audience sees it. For Poppets, this means teenagers. So, the adverts should run at a time when it is more likely that many teenagers will be tuned in. This will be around programmes aimed at teenagers, like films, comedies, and sports. However, starting a television advertising campaign is very expensive. If Poppets make enough profit, the wisest thing to do would be to reinvest it back into marketing and make a series of television commercials, better than the ones which they have already screened (which are quite poor). Adver ts in cinemas may also help but not to such a great extent. They would be useful because if a person sees a Poppets advert in a cinema they may latter return to the cinema, and subconsciously remember Poppets, and buy them before their film begins. Therefore, it would only make sense to screen adverts in cinemas if Poppets sell their product at the cinemas themselves. We can see that among 15-18 year olds, Television and Cinema advertising is even more popular. So, to target this age group better, Poppets should release more television advertisements, with subjects relating specifically to this age group (the current most popular music / mobile phones). More detail about when adverts should be screened is given above. We can see that there is only a difference of 3% between the number of males who have tried Poppets and the number of females. This is a negligible difference and we cannot conclude that females are the target audience of the advertising. However to make sure this is the case, we can see how many females/males have heard of Poppets, proportionally. Here, the gap is twice as wide. But, surprisingly, more MALES have heard of Poppets than females. The gap is 6%, so we cannot be sure that if our sample was much larger that the gap would be as large. With both results the difference is not enough to conclude for definite that more females across the UK have tried Poppets, and that more males have heard of them. So why is there practically no difference. The product itself does not seem to be biased in any way to a particular gender. Most people like to consume a good-tasting chocolate product. Also, all the adverts have both males and females in them (usually fighting with each other). The web site did not fair as well as the product and the packaging for the focus group. The focus group agreed that the site was designed well but it tried too hard to be cool and hip. This was mainly in reference to the text on the web site. However, the graphics (mainly the characters) were also said to be to retro and babyish. Price Since the product is going to be sold to consumers, it is important to find out what they think of the price. If most people think it is too expensive, sale are not going to be high, especially if competitors prices are lower. A price should be chosen which brings more income than expenses and is attractive. One of the most important ways of making sure a product is successful is finding this golden middle when sales and income are multiplied to make the most profit. So what do consumers think of the current price of Poppets (which is 35p)? We can see that the graph is a straightforward curve. The more extreme or passionate statements have the least percentages, whereas as the statements about the price become less extreme, the results are higher. Perhaps another factor which is at play here is that people tend to generally not bother agreeing with the passionate statements, and go along with the least meaningful ones (average value) as this requires less knowledge and thought on their part, and they know they cant go wrong with answering like that. But on the other hand, if Poppets were VERY expensive or VERY cheap, enough so that consumers noticed and remembered this, the results would reflect this. What we can conclude from this is that the price of Poppets does not differ much from the average, and people and not surprised by it at all. However, there is a tendency towards Poppets being regarded as priced above average. 37% believe Poppets are priced above average, whereas only 24% the price is below average. This t ells us that pricing is not an area in which Poppets is lacking, and should not be the main concern for now. We should find areas in which Poppets is not doing very well, and consider how they should be improved. This graph shows us what consumers from each age group think of the price of Poppets. Each line corresponds to an age. We can see that 0-11 year olds did not like the word average at all, but preferred to say Very Good or Very Poor. This is most probably because they are not use to prices and cant really tell whether a good is priced well or not. They would not take the question seriously, and give the most extreme answer they could. However, since it is more often the case that adults would buy Poppets for their 0-11 year old children, their view of prices is more interesting. So, over 18 year olds replied to the survey with average most often, but were inclined to say that Poppets were a good price. 15-18 year olds said that Poppets were priced very poorly much less than any other age group, and were generally impressed by the price. This is because they have to use their own money to buy Poppets, so they would appreciate a good price much more than 0-11 year olds, and people with enough money to not worry about prices of such products (many adults). All age groups were more inclined to vote for Poppets being a good price rather than bad. Production We know that the advertising, which Poppets uses, is not very effective but probably the most important aspect of the Poppets marketing mix in the end, is the product itself. So what did our sample think of the product as compared to other aspects of the marketing plan? As we can see here, the product was voted as the main strength of Poppets marketing. Price was also high, 7% lower that the product. Therefore, promotion and place were the two worst aspects of marketing, and the difference between them was only 1%, so these are definitely the two areas, which need to be, tackled the most. However, the product is still not absolutely perfect, as it got 36%, so we can look at ways in which it could be improved. For instance, Poppets are sold in small boxes. But is this the most effective packaging, according to consumers. Consumers were asked which type of packaging they prefer, out of four choices, with box being one of the options. From these results, we can see that Paynes have done their market research well and that their chosen form of packaging is in fact the most appropriate for this type of product. But, Paynes do also sell Poppets in bags, which is the third most popular form of packaging. Therefore, it may be profitable to also package Poppets in tubes, as it was not far of from being as popular as box packaging. Selling Poppets in bags could be replaced by tubes as most of Poppets customers will be people who want a quick snack, not a large 200g packet as sold by Poppets. People who wish to buy a large quantity would go for a more budget bulk buy option (a large box of chocolates, large bars, etc.). People like to buy chocolate products in boxes and tubes because these are more sturdy, have less chance of getting crumpled, and can be placed in a pocket so that the chocolates will not fall out. Plastic packets are easily torn, so chocolate can be lost. With a confectionery product such as Poppets, one of the most important things to consider is which flavours should be in the range. We asked consumers which flavours they liked the most out of the current range, and which flavours they would like to see added in the future. The reaction from the focus group on the design of the packaging (normal sized boxed Poppets) was generally positive. They believed that the packaging made good use of colour, and that the explosion effect would make them look at the product if they were after some chocolate products in a small quantity. An example of the Poppets packaging is given below. What is more important, however, is to find out which flavours which are currently not part of the range would influence more people to buy Poppets. Out of four choices, these were the results: The results here are more interesting, as we see straight away that many people would be influenced to buy Poppets if the caramel flavour was available. This leads us to think that perhaps it would be advisable to get rid of the current fruit flavour and replace it with caramel. Also, Nut got a high vote, so possibly it could replace the mint flavour currently available. In fact, perhaps no flavours should be taken away from the range, and Caramel and Nut should be added. The focus group believed that the taste of the Poppets themselves was very pleasing. The flavour, which received the most praise, was the Fruit flavour. This does not coincide with the information from the database. The other flavours were also said to be good. The mint flavour was the most unpopular. Place Where do most people buy products like Poppets? This would be valuable information because the most popular areas could be focused on. If in these areas Poppets were to become very popular, sales would increase dramatically, and sales in other less popular areas would also be affected as people who usually buy Poppets in popular areas, would also buy them when they bought from the less popular areas. Consumers were given four options of where they usually bought chocolate products. We can see that local shops and supermarkets are by far the most popular areas for the selling of chocolate goods. This is because they are easily accessible, as most people have a local shop within walking distance of their home. Prices are not too bad at these places, and kids can easily get there. It is considered the classic place to buy a small snack when in a rush. Poppets should concentrate their efforts on these areas this will increase sales dramatically. From the above graph we can see that teenagers in general prefer to buy their chocolate products in local shops more than customers of all ages put together. Noticeably, females of 15-18 years old buy more of their chocolate products from vending machines than males, and less from local shops. Why is this? Perhaps they prefer having a quick snack more than males while males prefer spending time on going in and buying their product. So, Poppets should target vending machine sales at females (more females in adverts) and target local shop sales at males in a similar way. Findings and Recommendations: * Some more adult-style advertising should be used (sparingly) to increase sales for over 18s. Adult humour could be used on boards outside shops, and at bus stops. Places above tube seats where there are always slot-in adverts could be hired. Opportunity cost of this may be the introduction of a new flavour. * Television adverts should be increased in quality and become shown more often. They should be shown in between films, comedies, and sports programs, as these are often watched by the target audience (usually 15-18 year olds). So, running the commercials at daytime would be a complete waste of money. Opportunity cost will be large, due to the large amount of money needed to run TV ads. So, other advertising may need to be dropped, and new flavours may need to be put on hold. * Add caramel and nut flavours to the current range possibly at the expense of the fruit flavour. The opportunity cost of doing this may be the introduction of other flavours in other products (e.g. Just Brazils). * Concentrate on selling more in local shops. Perhaps sell large Poppets signs to newsagent, like the famous red Coca-Cola sign. Sell budget multi-packs in supermarkets, as this is a place where many buy their chocolate products for the week for the whole family. Opportunity cost may be a new flavour, or the expansion of another product manufactured by Paynes. The advantages of implementing these recommendations for Poppets would be that in the long-term, sales would increase. However, the opportunity cost may be dividends for shareholders, or expanding another range of products. But as Poppets is part of a much larger corporation, Paynes other products can bring in enough income to keep the shareholders happy, while Poppets increases sales. Each recommendation needs to be considered in turn, and prioritised by Poppets. They should start with screening more and more television adverts at strategic times. As these adverts are viewed, sales will increase, and eventually the adverts will bring in more profit than cost. Then, the range can be expanded, and adverts released telling customers about the new flavours. More advertising can then be used (on radio, boards, etc.). These findings are all important to the company as they highlight some major problems with the marketing and if these were corrected, sales of Poppets would increase, and in the long-term, bring more profits into Paynes. Nestle also provided some interesting statistics, which Paynes should take into consideration. Women buy 65% of the confectionary goods. However, they consume only 33% of it. They probably give most of it away to children. Children buy 4% of the total confectionary goods sold but consume 38%, which backs this up. Men buy roughly the same amount as they consume, therefore making them less generous than women. How does this affect Paynes? It shows that women are the most prone to buying, but for their children. The product should therefore be appealing to children, who will then ask their mothers to buy the product. Mothers should agree rather than disagree, so nutritional information could be provided, showing that Poppets can be healthy as well as tasty. This is but one of the strategies which Paynes could attempt to boost sales. Some information was obtained form Nestle regarding popularity of confectionary products. This information can serve as a guide to how well Paynes are doing with Poppets, and how much they need to improve. The top 20 Confectionary brands of 2000 and 1999 are given in the table below. 99 00 Product 1 1 Kit Kat 2 2 Mars Bar 3 3 Dairy Milk 4 4 Twix 7 5 Celebrations 5 6 Roses 8 7 Wrigleys Extra 6 8 Maltesers 10 9 Quality Street 11 10 Aero 9 11 Snickers 12 Rowntrees 12 13 Galaxy 15 14 Milky Bar 13 15 Milky Way 20 16 Straburst 16 17 Crunchie 14 18 Smarties 19 Bassetts Fundays 19 20 Qrigleys Orbit Poppets do not appear in the Top 20 list (and are not even in the Top 30), so they have a long way to go before they attain the same brand name status as Cadburys and Nestle. Appendix A Appendix B The following information was obtained from the Paynes web site. It shows the prices of all Poppets products, and other retail information. Product Code Product Unit Weight R.R.P. à ¯Ã‚ ¿Ã‚ ½ Units Per Outer Poppets Poppets Cartons 00090 Toffee Poppets Carton 0.31 36 00092111 Fruit Creams Poppets Carton 0.31 36 00096111 Raisin Poppets Carton 0.31 36 00099111 Mint Creams Carton 0.31 36 Poppets Kingsize Cartons 00110 Toffee Poppets Carton 0.50 24 00114 Original Peanut Poppets Carton 0.50 24 00116 Mint Creams Poppets Carton 0.50 24 Poppets 200g Hanging Bags 02590 Toffee Poppets 200g 1.05 12 02591 Peanut ; Raisin Poppets 200g 1.05 12 02592 Fruit Creams Poppets 200g 1.05 12 02593 Raisin Poppets 200g 1.05 12 02594 Mint Creams Poppets 200g 1.05 12 02595 Original Peanut Poppets 200g 1.05 12 NEW Poppets Chocolate Toffee Popcorn 02601 Chocolate Toffee Popcorn 30g 0.29 24 02602 Chocolate Toffee Popcorn 70g 0.69 18 02604 Chocolate Toffee Popcorn

Shizukos Daughter essays

Shizuko's Daughter essays Shizukos Daughter, a novel written by Kyoki Mori, is about a bold and brilliant twelve-year-old Yuki Okundo who suffers the loss of her mother by suicide. Shizuko, Yukis mother, is a loving mother with artistic talents that she has passed on to her daughter. Yukis ability to survive many losses is tested by many factors, but mainly by her heartless father and his new wife. Yukis coming of age is the result of the attack on her mothers memory, her father and stepmothers actions, mothers memory, and her mothers suicide. Yuki grows up strong and capable, and Shizuko has encouraged her daughter to be bold. Yuki fights boys and studies piano and she is also an outstanding student. Shizuko writes in her suicide note, "I do not do this rashly, but after much consideration. This is the best for all of us. Please do not feel guilty in any way. What has happened is entirely my responsibility. This is the best for myself as well as for you. I am almost happy at this last hour and wish you to be. In spite of this, please believe I love you. People will tell you that Ive done this because of I do not love you. Dont listen to them. When you grow up to be a strong women, you will know that this was for the best. My only concern now is that you will be the first to find me. Im sorry. Call your father at work and let him take care of everything. You are a strong person; you will no doubt get over this and be brilliant women. Dont let me stop or delay you. I love you." (Mori 6) Once Shizuko is gone there are many things that threaten Yuki's development. She must tolerate the harassing on her mothers memory, first by her Aunt Aya who removes the possessions of her dead mother, and then by the bitter Hanae. On the day of the funeral, Yuki takes shelter in her closet filled with colorful clothing all made for her by Shizuko. In her closet, with the sou...

University of Sioux Falls Admissions

University of Sioux Falls Admissions With an acceptance rate of 92%, the University of Sioux Falls is largely accessible to those who apply each year. Interested students will need to submit an application, which can be found on the schools website. Additional required materials include high school transcripts and scores from either the SAT or the ACT.   Admissions Data (2015) University of Sioux Falls Acceptance Rate: 92%Test Scores 25th / 75th PercentileSAT Scores:SAT Critical Reading: 470 / 550SAT Math: 440 / 540SAT Writing: - / -ACT Scores:ACT Composite: 20  / 25ACT English: 19 / 25ACT Math: 20  / 26 University of Sioux Falls  Description In the early 1880s, a delegation of area Baptist churches chartered an institution of higher learning, in Sioux Falls, South Dakota, originally calling it the Dakota College Institute. Throughout the coming years, the school merged with neighboring colleges, lost and regained accreditation, and went through various other changes; the University of Sioux Falls now offers 40 undergraduate degrees and a handful of graduate degrees to its students. Outside of the classroom, students can take part in over 100 student-run clubs and organizations, ranging from the academic to the recreational. On the athletic front, the USF Cougars compete in the NCAA Division II, in the Great Plains Athletic Conference.   Enrollment (2014) Total Enrollment: 1,482 (1,224 undergraduates)Gender Breakdown: 41% Male / 59% Female82% Full-time Costs (2015 - 16) Tuition and Fees: $26,240Textbooks: $950Room and Board: $6,900Other Expenses: $3,510Total Cost: $37,600 University of Sioux Falls  Financial Aid (2014  - 15) Percentage of New Students Receiving Aid: 100%Percentage of New Students Receiving Types of AidGrants: 100%Loans: 77%Average Amount of AidGrants: $16,011Loans: $9,095 Academic Programs Most Popular Majors:  Business Administration, Accounting, Nursing, Elementary Education, Exercise Science, Criminal Justice, Biology Transfer, Graduation and Retention Rates First Year Student Retention (full-time students): 72%4-Year Graduation Rate: 37%6-Year Graduation Rate: 54% Intercollegiate Athletic Programs Mens Sports:  Football, Golf, Basketball, Track, and Field, Cross Country, BaseballWomens Sports:  Basketball, Cross Country, Soccer, Track and Field, Softball, Volleyball, Tennis University of Sioux Falls  Mission Statement The University of Sioux Falls, a Christian University in the liberal arts tradition, educates students in the humanities, sciences, and professions. The traditional motto of the University is  Culture for Service, that is, we seek to foster academic excellence and the development of mature Christian persons for service to God and humankind in the world... USF is committed to the Lordship of Jesus Christ and to the integration of biblical faith and learning; it affirms that Christians are called to share their faith with others through lives of service. The University is affiliated with the American Baptist Churches, U.S.A., and welcomes students of any faith or denomination.

Self Evaluation Essay Example | Topics and Well Written Essays - 1000 words

Self Evaluation - Essay Example Then, I will come up with the possible strategies to implement them to ensure that I succeed. To successfully complete the program, I will have to be hard working. This is a very important goal that will make it much possible for me to move closer to my main objective. To be hard working means to spend my time doing what is expected of me. So, my strategy for implementing this goal is that most of my time will be spent warming books and other non-book reading materials that are available in the school library. It is only through reading and conducting of research that I will manage to grasp the content of all the subjects that I am currently studying (McClelland, 2003). Hard work will also encompass the initiative of personal studies, group work and consultations with my instructors, seniors and class mates. Hard work is a fundamental value for a good student because it can make it much possible for me to successfully complete the program and succeed. The other goal that will propel me to success is time management. As a student, I need to acknowledge the fact that time is one of the most valuable resources I have at my disposal. At no time should it be misused because, as the saying goes, ‘time wasted can never be recovered.’ To avoid any regrets, I will have to make the best of my time (Reiss, 2002). The first strategy for implementing this goal is through having a well planned personal time table. In my time table, I will have to allocate enough time for each and every activity that I will be doing on day to day basis. However, this will be in line with the general school schedule. If I do this, I will get time to read each and every subject without forgetting about any of them. The other strategy is that I will use is to be disciplined and strictly comply with my schedule at all times. The other goal for succeeding in this program is team work. As a student, I opted to spend my precious time to go to

Workplace Violence. Demonstrations of temper that impact work Research Paper

Workplace Violence. Demonstrations of temper that impact work performance and general well-being within the hospital workplace - Research Paper Example Other members of the surgical team, primarily the scrub tech, was observably upset by the actions and lack of restraint shown by Dr. X in regard to his emotional state. Upon approaching the Director in regard to this behavior, it was revealed that this form of violence was common for Dr. X and the hospital has been allowing the behavior to continue without intervention. The Director made the comment â€Å"Oh, that is common behavior for Dr. X. We just ignore it and Dr. X will forget all about it by tomorrow†, which indicates that the issue is centered on how Dr. X feels about the event rather than on how the rest of the staff is affected by his actions. Purpose The purpose of this report is to explore the ways in which this type of incident can be avoided in the future, both in direct relation to Dr. X and in relation to the behaviors and reactions of the entire staff. Guidelines about what is and what is not permitted where behavior and emotions are concerned will help to out line how this type of incident can be avoided in the future.... The staff is affected by the impact of that unpredictability and has no stable ground on which to determine the appropriate procedures from which to continue working. As well, the intended target of the anger is left emotionally affected, thus their work can be undermined. The care of the patient is then compromised due to the shift in focus from the medical situation to self-protection in an environment that has become hostile. This puts the patient in harms way as their care is compromised and the outcome of their care is put into jeopardy. Additionally, the event of a medical instrument being thrown across a room has the potential of creating damage or injury, thus creating the potential for legal liability. The potential costs of a hostile work environment are relevant on many levels. The first potential cost can be financially crippling as litigation from an employee who has experienced an inappropriate event or series of events can sue the hospital for having had no prevention, response, or intercession between the employee and the doctor who has behaved in this manner. A hostile workplace can be defined as â€Å"Conduct that has the effect of unreasonably interfering with an individual’s work performance or creating an intimidating, hostile, or offensive work environment† (Colaprete, 2007, p. 182). From the result of Harris v. Forklift Systems Inc, the decision that was made by the Supreme Court extended responsibility for actions that do not necessarily create psychological injury, but also to those events that are â€Å"severe or pervasive (enough) to alter the conditions of the victims employment and create an abusive work environment† (Colaprete, 2007, p. 182). It would be reasonable to assess the event in question as having the potential for